Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Common Ground Architecture ("we," "us," "our") collects, uses, and protects your information when you visit commongroundarchitecture.com (the "Website"). We are committed to protecting your privacy and ensuring transparency in our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other information you voluntarily submit through contact forms or sign-up pages.
- Technical Information: IP address, browser type, device type, operating system, and pages visited.
- Cookies: First-party and third-party cookies stored on your device (see Cookie Policy below).
- Usage Data: Clickstream data, time spent on pages, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Analytics and traffic analysis to understand user behaviour and improve the Website.
- Affiliate tracking to monitor referrals to betting and casino operators and calculate commissions.
- Site improvement, personalisation, and optimisation of user experience.
- Compliance with legal obligations and fraud prevention.
- Marketing communications (only with your consent).
Cookie Policy
Our Website uses cookies to enhance your experience. Types of cookies we use include:
- Essential Cookies: Required for Website functionality (e.g., session management).
- Analytical Cookies: Track usage patterns via Google Analytics and similar tools.
- Affiliate Cookies: Placed by betting operators to track referrals and conversions.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can control cookies through your browser settings or opt-out using tools provided by cookie providers. Please note that disabling essential cookies may affect Website functionality. Third-party operators may also place cookies on your device when you click affiliate links.
Third-Party Links
The Website contains affiliate links to casinos, betting apps, and other gambling operators. These third parties operate under their own privacy policies, which we do not control. We are not responsible for their data practices, and we recommend reviewing their privacy policies before providing personal information. Your interactions with third-party sites are governed by their terms and policies, not ours.
Your Rights
Under UK and EU data protection law (UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Obtain your data in a portable format.
- Right to Object: Opt-out of marketing communications and processing for profiling.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe we have breached your rights.
If you are a US resident, you may have rights under applicable state privacy laws (e.g., CCPA). Please contact us to exercise these rights.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Policy. Typically:
- Personal contact information is retained for 3 years after last interaction.
- Analytics data is retained for 12-24 months.
- Affiliate tracking cookies are retained per operator requirements (typically 30-90 days).
- Legal or compliance obligations may extend retention periods.
You may request deletion of your data at any time, subject to legal and contractual requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@commongroundarchitecture.com
We will respond to all requests within 30 days of receipt. If you are dissatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: This Website is intended for adults aged 18+. Gambling is subject to UK regulation. If you have concerns about gambling, please contact GamCare or BeGambleAware.